How Artists Sell Work Through Streeters Gallery: Exhibitions, Screens and Zero Commission

Most artists don't just want to exhibit. They want to sell. This guide explains how artists sell work through Streeters Gallery exhibitions and showcases, why the zero commission model changes the maths of selling art, and how to maximise your chances of a sale at your next show.

The Streeters selling model: you keep everything

The single most important fact: Streeters Gallery takes zero commission on sales.

At a traditional gallery, a £1,000 sale might leave you with £500 to £600 after commission. Through Streeters, a £1,000 sale means £1,000 to you. The gallery connects interested buyers directly with the artist. No middleman on the money. No percentage skimmed.

This is the same model used across the network: sister gallery The Holy Art also takes zero commission across its nine city exhibition programme, and Mostra, the marketplace built by The Holy Art, lets artists sell online with zero commission and direct Stripe payouts.

Exhibit with Streeters, sell at the show, keep everything. List on Mostra, sell between shows, keep everything. That is the full selling loop.

Where the buyers come from

A sale needs a buyer in the room. This is where most open call exhibitions fail and where the Streeters network is different.

Streeters exhibitions are promoted to the audience built by The Holy Art over six years: more than 245,000 Instagram followers and 180,000+ mailing list subscribers, including collectors, curators, art advisors and enthusiasts across London, New York, Paris and beyond.

Opening nights bring that audience through the door. Friday night private views at Streeters shows in London, Paris and New York are attended events, not empty rooms. Collectors looking to discover emerging artists go to exactly these kinds of group shows, because a curated group exhibition lets them see thirty artists in one evening.

The formats that sell

Weekend group shows (London, Paris, New York). Physical exhibition remains the strongest sales format in the art world. Buyers commit to work they have stood in front of. Streeters physical exhibition costs £120 for one work or £200 for two, with the November 2026 shows in London (November 6 to 8) and New York Tribeca (November 20 to 23) currently open for applications.

Digital exhibition. From £45, your work is displayed on screens at the venue and included in show promotion. Digital spots are how artists in other countries reach Streeters audiences without shipping, and how exhibiting artists add extra cities affordably.

Times Square and London billboards. These showcase formats are visibility engines. Your work on a screen in Manhattan or taking over a full billboard in Kings Cross or Notting Hill creates the kind of content and credibility that drives profile visits, follows, enquiries and sales after the showcase. Artists use the documentation from these displays across their own channels and on their Mostra studio to convert attention into buyers.

How to actually convert at a show

Getting into the room is step one. Here is what turns exhibition presence into sales.

Price clearly and realistically. Every work should have a visible price. For emerging artists, accessible pricing sells: collectors buying from new names are taking a chance, and a fair price makes that decision easy.

Be present at the opening. Artists who attend and talk sell more. A short, honest answer to "what's this about?" closes more sales than any artist statement.

Have a way to buy on the spot. Card reader, payment link or bank transfer details. When someone says yes, the distance between yes and paid should be seconds.

Have somewhere to send people after the show. This is where Mostra completes the system. A collector who loved your piece but didn't buy on the night can visit your Mostra studio a week later and buy directly, with you keeping 100 percent. Your exhibition creates the audience; your studio captures the sales that happen after.

Follow up. A simple message to interested visitors a few days after the show converts a surprising number of "let me think about it" conversations into sales.

A realistic selling year with Streeters

Apply to the Streeters Gallery London show (November 6 to 8) with one or two physical works, priced clearly. Add a digital spot for the New York Tribeca show (November 20 to 23) to reach the American audience the same month. Book a Times Square or Kings Cross showcase for public visibility content. Open a Mostra studio so every person who discovers you at any of these has somewhere to buy, year round, commission free.

One network. Multiple audiences. Zero commission at every step.

Frequently asked questions

Does Streeters Gallery take commission on sales? No. Zero percent. Artists keep 100 percent of every sale, and the gallery connects buyers directly with artists.

Can I sell work at a digital exhibition? Yes. Digital works are promoted with the show, and interested buyers are connected to the artist just like physical works.

How should I price my work for a Streeters show? Emerging artists typically price small works from £150 to £400, medium works £400 to £900, and large works £900 to £2,000. Price visibly and realistically.

What happens if someone wants to buy after the exhibition ends? Streeters connects enquiries to artists whenever they come in. Artists with a Mostra studio also have a permanent, zero commission place to send buyers year round.

Do I need sales experience? No. The setting does most of the work. Be present, be honest about your work, have a price and a way to pay.

Where do I apply? streetersgallery.net for London, Paris, New York, Times Square and London billboard showcases. All mediums. No experience needed.

Start selling

Streeters Gallery: exhibit in London, Paris and New York with zero commission on every sale.

Mostra: sell online year round, keep 100 percent, own your collectors.

The Holy Art: nine cities of international exhibitions behind it all.

Your work. Your buyers. Your money.